May 15 – June 17, 2017

Jessie Sheng and Chantelle Hartle

Download Essay by Mariah Ramsawakh

It Can Only Mean One Thing is a digital collage that emphasizes the chaotic structure of online media through a combination of iconic music videos, commercials, and other viral content. Online material is often presented sequentially as distinct instances in a predefined structure, which masks the quantity of data. The overlap of multiple types of footage creates an overwhelming cascade of information. Over time this desensitizes the viewer to the meaning of the content and removes its lasting impact.

The External Space is located in the OCAD University Learning Zone on level one of 113 McCaul Street, Toronto.